by Karen Sinclair | May 7, 2010 | Inside Sinclair & Co, Local & Community News
Today Emily received the Triangle Business Journal’s 40 Under 40 Leadership Award. She shared the stage with a prestigious group of local professionals, including Luke Roush of TransEnterix. Check out this year’s recipients on the TBJ’s website and...
by Karen Sinclair | May 14, 2009 | Marketing
What makes a logo not just great, but iconic? Charlie Johnson at Graphic Design Blog shares 25 examples that will either make you go, “HMMMMM” or “Wow, I wish I’d thought of that.” Check it out. And get back to me if you knew there was an arrow in the FedEx...
by Karen Sinclair | May 12, 2009 | Marketing
How are successful brands surviving—even thriving—in this recession? It seems one secret weapon is a change in mindset. Instead of making consumers loyal to the brand, make the brand loyal to the consumer. But here, Joel Rubinson, chief research officer of the...
by Karen Sinclair | Feb 25, 2009 | Marketing
While cleaning up the detritus of the holidays—scraps of wrapping paper and packing lists—I discovered this card in the bottom of a J. Crew shipping box. I was immediately struck by the simplicity of the message and wished I’d come up with something half as eloquent...
by Karen Sinclair | Feb 13, 2009 | Uncategorized
If you haven’t purchased your Barack Obama commemorative plate, the latest Time-Life Classic Soft Rock collection (Air Supply, anyone?), or you’re just a sucker for that smooth-talking Billy Mays, have I got a store for you: Or, do your part to save the planet (and $1...
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