Duke Regional Hospital

After 15 years as a Duke Health affiliate, venerable Durham Regional Hospital was ready to adopt the Duke name – but not lose its close connection to the community it served for more than 35 years. Sinclair & Co. drafted a strategy that positioned the name change through a simple yet bold and uplifting message. Sinclair & Co. commissioned beautiful portrait photography and pared it with stirring, anthemic music to create a powerful and memorable campaign.