One of the most talked-about medical-device companies to emerge in years, TransEnterix, with its breakthrough SPIDER Surgical System, pioneered a new class of minimally invasive surgery— flexible laparoscopy. Sinclair & Co. partnered with TransEnterix in its early days as a young startup, guiding the company’s brands through regulatory, funding and commercialization phases. Sinclair & Co.’s strategic brand consultation led to an internationally award-winning identity, a powerful and compelling web presence, and an entire suite of marketing communications ranging from videos to brochures to tradeshow exhibits.