SCA Pharma April 2021 Report
Snapshot
Total Users
3,587 New Users
Total Pageviews
8,714 Unique Pageviews
Sessions
1.79 Pages/Session
Avg. Time on Page
%
Bounce Rate
Compare to March 2021:
Total Users
4,485 New Users
Total Pageviews
9,870 Unique Pageviews
Sessions
1.73 Pages/Session
Avg. Time on Page
%
Bounce Rate
Key Insights
| Page | Pageviews | Unique Pageviews | Avg. Time on Page | Entrances | Bounce Rate | % Exit | |
| 1 | / | 5,996 | 4,780 | 0:01:24 | 4,636 | 31.3% | 62.1% |
| 2 | /careers/ | 703 | 543 | 0:02:23 | 211 | 33.0% | 68.7% |
| 3 | /products/ | 659 | 511 | 0:01:35 | 151 | 44.4% | 47.0% |
| 4 | /contact-page/ | 346 | 287 | 0:01:33 | 129 | 67.4% | 62.7% |
| 5 | /our-team/ | 342 | 252 | 0:01:56 | 65 | 40.0% | 31.9% |
| 6 | /sca-pharma-appoints-abby-kaplan-as-general-counsel-and-chief-compliance-officer/ | 303 | 293 | 0:00:51 | 134 | 51.5% | 49.8% |
| 7 | /sca-pharmaceuticals-appoints-joe-akers-as-chief-operating-officer/ | 280 | 268 | 0:00:36 | 159 | 51.6% | 54.3% |
| 8 | /the-vistria-group-and-excellere-capital-management-invest-in-sca-pharmaceuticals/ | 274 | 244 | 0:02:25 | 49 | 76.0% | 43.4% |
| 9 | /why-sca/ | 242 | 205 | 0:01:10 | 20 | 65.0% | 31.0% |
| 10 | /why-outsource-503b/ | 190 | 154 | 0:01:08 | 20 | 79.0% | 33.7% |
| Region | Users | New Users | Sessions | Bounce Rate | Pages / Session | Avg. Session Duration | |
| 1 | Connecticut | 580 | 512 | 777 | 60.4% | 1.77 | 0:01:05 |
| 2 | Texas | 276 | 244 | 361 | 37.4% | 1.64 | 0:00:44 |
| 3 | New York | 226 | 184 | 359 | 26.2% | 1.59 | 0:01:00 |
| 4 | California | 210 | 175 | 327 | 28.4% | 1.44 | 0:00:51 |
| 5 | Massachusetts | 198 | 174 | 256 | 37.1% | 2.11 | 0:01:47 |
| 6 | Arkansas | 157 | 132 | 224 | 21.4% | 2.66 | 0:02:48 |
| 7 | Virginia | 115 | 105 | 148 | 51.4% | 1.39 | 0:00:42 |
| 8 | Pennsylvania | 114 | 79 | 216 | 14.8% | 1.44 | 0:00:35 |
| 9 | Florida | 104 | 86 | 160 | 31.3% | 1.74 | 0:02:05 |
| 10 | Illinois | 102 | 81 | 141 | 44.7% | 2.11 | 0:01:35 |
| Default Channel Grouping | Users | New Users | Sessions | Bounce Rate | Pages / Session | Avg. Session Duration | |
| 1 | Organic Search | 2,054 | 1,653 | 2,720 | 25.8% | 1.99 | 0:01:25 |
| 2 | Direct | 1,467 | 1,299 | 2,062 | 47.4% | 1.46 | 0:00:55 |
| 3 | Paid Search | 774 | 631 | 987 | 41.3% | 1.92 | 0:00:57 |
| 4 | Referral | 76 | 61 | 92 | 42.4% | 2.35 | 0:02:18 |
| 5 | Social | 53 | 45 | 83 | 44.6% | 1.53 | 0:01:11 |
April 2021 Emails
| Date Sent | Campaign Name | Sends | Opens | Open Rate | Clicks | Click Rate | Bounces | Bounce Rate | Unsubs | |
| 1 | 4/2/21 | April Updates | 5,027 | 1,321 | 29.9% | 759 | 57.5% | 613 | 12.2% | 7 |
April 2021 LinkedIn Data
LI Pageviews
528 Desktop LI Pageviews
324 Mobile LI Pageviews
Total Followers
41 New Followers in April
Top 5 Visitor Locations
- Hartford, CT Area
- Greater Boston Area
- Greater Chicago Area
- Little Rock, AR Area
- Greater NYC Area
Posts
| Update link | Posted date | Impressions | Clicks | CTR | Likes | Shares | Engage. rate | |
| 1 | linkedin.com | 04/26/2021 | 344 | 5 | 1.5% | 6 | 1 | 3.5% |
| 2 | linkedin.com | 04/29/2021 | 365 | 7 | 1.9% | 13 | 4 | 6.6% |
April 2021 Google Ads Data
| Ad type | Final URL | Headlines and Descriptions | Clicks | Impr. | CTR | Avg. CPC | Cost | ||||
| 1 | Responsive search ad | https://scapharma.com/ | SCA Pharma | 503B Outsourcing Facility | Pharmaceutical Quality System | State-of-the-art Facilities | 857 | 18,839 | 4.55% | $0.35 | $297.31 |
| Outsourcing 503B | Leading 503B Organization | Outstanding 503B Quality | Outsource Sterile Compounding | ||||||||
| Descriptions: 1. SCA Pharma features state-of-the-art production facilities designed with quality in mind. 2. A 503B outsourcing facility providing the highest quality sterile compounded products. 3.SCA Pharma offers an extensive product portfolio and outstanding quality. 4. Contact SCA Pharma to discuss your 503B outsourcing needs. | |||||||||||
| 2 | Expanded text ad | https://scapharma.com/ | FDA 503B Outsourcing Facility | SCA Pharma | — | — | 26 | 2,071 | 1.26% | $0.51 | $ 13.18 |
| Descriptions: 1. SCA Pharma is a leader in defining Quality for the 503B Outsourcing market. 2. The result is that you can depend on us to deliver safe and effective medicines. | |||||||||||
| 3 | Expanded text ad | https://scapharma.com/ | SCA Pharma | 503B Outsourcing Facility | Pharmaceutical Quality System | — | 33 | 1,318 | 2.5% | $0.52 | $ 17.29 |
| Descriptions: 1. Providing critical medicines patients can depend on and clinical practitioners can trust. 2. You can count on SCA Pharma products to deliver the quality and consistency you require. | |||||||||||
| 4 | Expanded text ad | https://scapharma.com/ | SCA Pharma | Leading 503B Organization | 503B Outsourcing Facility | — | 75 | 2,439 | 3.08% | $0.39 | $ 29.08 |
| Descriptions: 1. Exceptional people. Rigorous product testing. State of the art facilities. 2. SCA Pharma provides the highest quality sterile admixtures and pre-filled syringes. | |||||||||||
| Totals: | 991 | 24,667 | 4.02% | $0.36 | $356.87 | ||||||