About Our Team
Born and raised in Raleigh, North Carolina, Karen founded the agency that now bears her name in 1988. In addition to guiding the creative process, Karen works closely with the agency’s account managers to provide clients with strategic planning to meet both short- and long-term marketing goals.
In 2009, Karen was named one of Triangle Business Journal’s Women in Business award winners. She received the 2004 Pinnacle Entrepreneurial Award for Small Business from the Greater Raleigh Chamber of Commerce. She also led the firm to a 2005 Pinnacle Award for Steady Growth and Profitability. Also in 2005, she was the recipient of the Distinguished Alumna Award from Peace College.
Karen has a bachelor’s of arts degree in economics and political science from the University of North Carolina at Chapel Hill. Karen, her husband and son live in Raleigh.
Art Director/Co-Creative Director
For more than 25 years, Steve Davis has applied his talent and keen insight to some of the country’s leading brands and organizations. His work has earned him Clio, Kelly and One Show awards, along with recognition in industry publications such as Communications Arts, Print and Creativity. He was named by Adweek magazine as Southeast Art Director of the Year.
Steve is a former partner and senior vice president at McKinney & Silver. In the past 20 years, Steve has worked on accounts such as Audi Automobiles, Aetna US Healthcare, Duke Power, Fieldcrest, NASDAQ and Karastan.
Steve is a graduate of the North Carolina State University School of Design.
Public Relations Manager
Karen Stinneford manages public and media relations for Sinclair & Co. clients.
During her 25-year career, Karen Stinneford has worked on both sides of the news media – first as an award-winning newspaper reporter, and later handling media relations for the University of North Carolina at Chapel Hill, UNC Healthcare and Progress Energy.
Having once slogged in the trenches of daily journalism, Karen has a solid and respectful understanding of how reporters and editors work and think – and how to best secure positive media coverage for your organization. She has successfully pitched stories to media outlets that include the New York Times, USA Today, the Today Show, Good Morning America and People magazine.
In addition to proactive media outreach, Karen assists clients with strategic communication planning and messaging; ghostwrites opinion-editorial letters and guest expert articles; conducts media training; and manages communications during crises.
A two-time graduate of the University of North Carolina at Chapel Hill – most recently, with her MBA – Karen lives in Cary with her husband and daughter.
Digital Marketing Manager
Madeline helps coordinate the many interactive services Sinclair & Co. offers clients, including website development, increasing engagement and continually honing search engine optimization – ensuring that marketing efforts are connected and measured.
She supports clients’ interactive communication and marketing efforts through work that includes updating websites; facilitating e-newsletters and tracking web analytics and search engine optimization.
Madeline has experience in business-to-business social media marketing, Adobe Creative Suite, online paid advertising, and marketing events planning.
Madeline is a graduate of the Pennsylvania State University and holds a bachelor’s degree in advertising and public relations with a minor in digital media trends and analytics. Madeline lives in Raleigh and enjoys hiking and rock climbing with friends in her spare time.
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