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SCA Pharma February 2022 Report

Snapshot

Total Users

4,092 New Users

Total Pageviews

8,571 Unique Pageviews

Sessions

1.49 Pages/Session

Avg. Time on Page

%

Bounce Rate

Compare to January 2022:

Total Users

4,019 New Users

Total Pageviews

8,504 Unique Pageviews

Sessions

1.47 Pages/Session

Avg. Time on Page

%

Bounce Rate

Key Insights

Page Pageviews Unique Pageviews Avg. Time on Page Entrances Bounce Rate % Exit
1 / 5,206 4,611 0:02:38 4,531 40.3% 74.2%
2 /careers/ 1,237 1,012 0:03:58 769 53.0% 76.7%
3 /products/ 747 620 0:01:55 211 50.9% 56.6%
4 /contact-page/ 494 387 0:02:09 232 49.8% 58.1%
5 /why-sca/ 294 252 0:01:21 65 75.4% 38.1%
6 /why-outsource-503b/ 210 186 0:01:10 29 65.5% 39.1%
7 /why-sca/our-leadership/ 173 157 0:02:03 23 73.9% 51.5%
8 /why-sca/state-of-the-art-facilities/ 157 139 0:03:22 78 68.0% 58.6%
9 /news-and-events/ 134 103 0:00:21 14 42.9% 29.1%
10 /quality/ 116 101 0:01:58 16 47.1% 39.7%

Region Users New Users Sessions Bounce Rate Pages / Session Avg. Session Duration
1 Connecticut 818 738 1,120 60.7% 1.47 0:01:13
2 Arkansas 415 375 549 47.9% 1.71 0:01:24
3 Texas 314 275 417 49.4% 1.33 0:00:34
4 Virginia 278 263 301 77.7% 1.16 0:00:12
5 New York 242 191 377 31.0% 1.56 0:01:20
6 California 238 189 386 28.5% 1.3 0:00:57
7 Massachusetts 170 136 243 36.2% 1.68 0:01:04
8 Florida 158 134 253 39.5% 1.65 0:01:16
9 Pennsylvania 136 98 318 17.3% 1.44 0:01:45
10 Illinois 119 100 207 30.4% 1.56 0:02:11

Default Channel Grouping Users New Users Sessions Bounce Rate Pages / Session Avg. Session Duration
1 Direct 2,286 2,084 3,007 58.4% 1.18 0:00:46
2 Organic Search 1,555 1,246 2,093 35.3% 1.8 0:01:35
3 Paid Search 815 671 1,155 40.2% 1.53 0:00:44
4 Referral 190 73 331 26.3% 2.18 0:02:40
5 Social 22 19 26 46.2% 2.77 0:03:54

February 2022 Portal Stats

Total Users

205 New Users

Total Pageviews

2,243 Unique Pageviews

Sessions

5.17 Pages/Session

Avg. Time on Page

%

Bounce Rate

The portal link on the regular website was clicked 1,827 times in the month of February.

The top day for portal homepage views was Monday, February 28th with 89 views.

Top pages viewed:

Page Pageviews Unique Pageviews Avg. Time on Page Entrances Bounce Rate % Exit
1 / 1,107 920 0:00:38 439 18.0% 10.9%
2 /orders-in-process 827 323 0:01:14 2 50.0% 20.0%
3 /order-history 293 209 0:01:58 1 0.0% 35.5%
4 /orders/order 160 101 0:01:49 0 0.0% 13.8%
5 /login 150 141 0:00:45 129 22.5% 20.0%
6 /buy-now 130 103 0:01:13 0 0.0% 20.8%
7 /login?logout= 109 92 0:02:01 23 30.4% 76.2%
8 /login?error= 107 74 0:00:51 5 0.0% 5.6%
9 /product-catalog 73 53 0:02:16 0 0.0% 46.6%
10 /billing-history 54 31 0:02:28 0 0.0% 9.3%

Note – these pageviews are the amount of times a page was viewed. For example, a “view” for the /buy-now page does not necessarily mean someone completed a purchase when they viewed that page, and a “view” for the /newaccountform page does not necessarily mean someone completed the form when they viewed that page. These numbers would have to be compared to the numbers of orders purchased and the number of new account creations made on the backend of the portal website.

February 2022 Emails

Date Sent Campaign Name Sends Opens Open Rate Clicks Click Rate Bounces Bounce Rate Unsubs
1 2/11/22 Employee Newsletter 2/10 683 255 37.8% 35 5.2% 9 1.3% 0
2 2/23/22 Pricing Update March 1, 2022 Tier 1 6 1 16.7% 1 16.7% 0 0.0% 0
3 2/23/22 Pricing Update March 1, 2022 List 381 58 18.2% 22 6.9% 62 16.3% 0
4 2/23/22 Pricing Update March 1, 2022 Tier 2 694 83 13.4% 39 6.3% 73 10.5% 1

February 2022 Social Platform Data

LinkedIn

LI Pageviews

542 Desktop LI Pageviews
574 Mobile LI Pageviews

Total Followers

68 New Followers in February

Top 5 Visitor Locations

  1. Greater NYC Area
  2. Hartford, CT Area
  3. Little Rock, Arkansas Area
  4. Greater Chicago Area
  5. Greater Boston Area

Twitter

Profile Visits

Total Followers

2 New Follower in February

Tweet Impressions

February 2022 Google Ads Data

Ad type Final URL Headlines and Descriptions Clicks Impr. CTR Avg. CPC Cost
1 Responsive search ad https://scapharma.com/ SCA Pharma 503B Outsourcing Facility Pharmaceutical Quality System State-of-the-art Facilities 938 11,549 8.12%  $0.33  $305.68
Outsourcing 503B Leading 503B Organization Outstanding 503B Quality Outsource Sterile Compounding
Descriptions:    1. SCA Pharma features state-of-the-art production facilities designed with quality in mind.    2. A 503B outsourcing facility providing the highest quality sterile compounded products.     3. SCA Pharma offers an extensive product portfolio and outstanding quality.     4. Contact SCA Pharma to discuss your 503B outsourcing needs.
2 Expanded text ad https://scapharma.com/ FDA 503B Outsourcing Facility SCA Pharma Providing Critical Medicines  — 26 912 2.85%  $0.48  $   12.41
Descriptions:    1. SCA Pharma is a leader in defining Quality for the 503B Outsourcing market.     2. The result is that you can depend on us to deliver safe and effective medicines.
3 Expanded text ad https://scapharma.com/ SCA Pharma 503B Outsourcing Facility Pharmaceutical Quality System  — 50 1,230 4.07%  $0.45  $  22.44
Descriptions:    1. Providing critical medicines patients can depend on and clinical practitioners can trust.     2. You can count on SCA Pharma products to deliver the quality and consistency you require.
4 Expanded text ad https://scapharma.com/ SCA Pharma Leading 503B Organization 503B Outsourcing Facility  — 17 632 2.69%  $0.47  $   8.07
Descriptions:    1. Exceptional people. Rigorous product testing. State of the art facilities.     2. SCA Pharma provides the highest quality sterile admixtures and pre-filled syringes.
5 Expanded dynamic search ad [Dynamically generated display URL] [Dynamically generated headline]  24  166  14.46%  $0.41  $9.84
Description: A 503B outsourcing facility providing the highest quality sterile compounded products. SCA Pharma offers an extensive product portfolio and outstanding quality.          
Totals: 1,055 14,489 7.28%  $0.34  $358.43