SCA Pharma February 2022 Report
Key Takeaways:
- Overall, the snapshot numbers this month look good compared to January, despite the fact that February is a shorter month.
- The Portal numbers are down a bit from last month, with 85 fewer users.
- After doing the Constant Contact email authentication, the open rate has increased on the employee newsletter in February, compared to January.
- There were no social posts on Linkedin or Twitter in February. If you’d like we can draft some posts and get them scheduled for the month of March so the follower and profile visit numbers can grow more, especially for Twitter.
- The Google Ads did well in February. There were 200 more clicks than in January and the CTR went up by 1.9%. The CTR for February was 7.28%, which is very much above average.
Snapshot
Total Users
4,092 New Users
Total Pageviews
8,571 Unique Pageviews
Sessions
1.49 Pages/Session
Avg. Time on Page
%
Bounce Rate
Compare to January 2022:
Total Users
4,019 New Users
Total Pageviews
8,504 Unique Pageviews
Sessions
1.47 Pages/Session
Avg. Time on Page
%
Bounce Rate
Key Insights
| Page | Pageviews | Unique Pageviews | Avg. Time on Page | Entrances | Bounce Rate | % Exit | |
| 1 | / | 5,206 | 4,611 | 0:02:38 | 4,531 | 40.3% | 74.2% |
| 2 | /careers/ | 1,237 | 1,012 | 0:03:58 | 769 | 53.0% | 76.7% |
| 3 | /products/ | 747 | 620 | 0:01:55 | 211 | 50.9% | 56.6% |
| 4 | /contact-page/ | 494 | 387 | 0:02:09 | 232 | 49.8% | 58.1% |
| 5 | /why-sca/ | 294 | 252 | 0:01:21 | 65 | 75.4% | 38.1% |
| 6 | /why-outsource-503b/ | 210 | 186 | 0:01:10 | 29 | 65.5% | 39.1% |
| 7 | /why-sca/our-leadership/ | 173 | 157 | 0:02:03 | 23 | 73.9% | 51.5% |
| 8 | /why-sca/state-of-the-art-facilities/ | 157 | 139 | 0:03:22 | 78 | 68.0% | 58.6% |
| 9 | /news-and-events/ | 134 | 103 | 0:00:21 | 14 | 42.9% | 29.1% |
| 10 | /quality/ | 116 | 101 | 0:01:58 | 16 | 47.1% | 39.7% |
| Region | Users | New Users | Sessions | Bounce Rate | Pages / Session | Avg. Session Duration | |
| 1 | Connecticut | 818 | 738 | 1,120 | 60.7% | 1.47 | 0:01:13 |
| 2 | Arkansas | 415 | 375 | 549 | 47.9% | 1.71 | 0:01:24 |
| 3 | Texas | 314 | 275 | 417 | 49.4% | 1.33 | 0:00:34 |
| 4 | Virginia | 278 | 263 | 301 | 77.7% | 1.16 | 0:00:12 |
| 5 | New York | 242 | 191 | 377 | 31.0% | 1.56 | 0:01:20 |
| 6 | California | 238 | 189 | 386 | 28.5% | 1.3 | 0:00:57 |
| 7 | Massachusetts | 170 | 136 | 243 | 36.2% | 1.68 | 0:01:04 |
| 8 | Florida | 158 | 134 | 253 | 39.5% | 1.65 | 0:01:16 |
| 9 | Pennsylvania | 136 | 98 | 318 | 17.3% | 1.44 | 0:01:45 |
| 10 | Illinois | 119 | 100 | 207 | 30.4% | 1.56 | 0:02:11 |
| Default Channel Grouping | Users | New Users | Sessions | Bounce Rate | Pages / Session | Avg. Session Duration | |
| 1 | Direct | 2,286 | 2,084 | 3,007 | 58.4% | 1.18 | 0:00:46 |
| 2 | Organic Search | 1,555 | 1,246 | 2,093 | 35.3% | 1.8 | 0:01:35 |
| 3 | Paid Search | 815 | 671 | 1,155 | 40.2% | 1.53 | 0:00:44 |
| 4 | Referral | 190 | 73 | 331 | 26.3% | 2.18 | 0:02:40 |
| 5 | Social | 22 | 19 | 26 | 46.2% | 2.77 | 0:03:54 |
February 2022 Portal Stats
Total Users
205 New Users
Total Pageviews
2,243 Unique Pageviews
Sessions
5.17 Pages/Session
Avg. Time on Page
%
Bounce Rate
The portal link on the regular website was clicked 1,827 times in the month of February.
The top day for portal homepage views was Monday, February 28th with 89 views.
Top pages viewed:
| Page | Pageviews | Unique Pageviews | Avg. Time on Page | Entrances | Bounce Rate | % Exit | |
| 1 | / | 1,107 | 920 | 0:00:38 | 439 | 18.0% | 10.9% |
| 2 | /orders-in-process | 827 | 323 | 0:01:14 | 2 | 50.0% | 20.0% |
| 3 | /order-history | 293 | 209 | 0:01:58 | 1 | 0.0% | 35.5% |
| 4 | /orders/order | 160 | 101 | 0:01:49 | 0 | 0.0% | 13.8% |
| 5 | /login | 150 | 141 | 0:00:45 | 129 | 22.5% | 20.0% |
| 6 | /buy-now | 130 | 103 | 0:01:13 | 0 | 0.0% | 20.8% |
| 7 | /login?logout= | 109 | 92 | 0:02:01 | 23 | 30.4% | 76.2% |
| 8 | /login?error= | 107 | 74 | 0:00:51 | 5 | 0.0% | 5.6% |
| 9 | /product-catalog | 73 | 53 | 0:02:16 | 0 | 0.0% | 46.6% |
| 10 | /billing-history | 54 | 31 | 0:02:28 | 0 | 0.0% | 9.3% |
Note – these pageviews are the amount of times a page was viewed. For example, a “view” for the /buy-now page does not necessarily mean someone completed a purchase when they viewed that page, and a “view” for the /newaccountform page does not necessarily mean someone completed the form when they viewed that page. These numbers would have to be compared to the numbers of orders purchased and the number of new account creations made on the backend of the portal website.
February 2022 Emails
| Date Sent | Campaign Name | Sends | Opens | Open Rate | Clicks | Click Rate | Bounces | Bounce Rate | Unsubs | |
| 1 | 2/11/22 | Employee Newsletter 2/10 | 683 | 255 | 37.8% | 35 | 5.2% | 9 | 1.3% | 0 |
| 2 | 2/23/22 | Pricing Update March 1, 2022 Tier 1 | 6 | 1 | 16.7% | 1 | 16.7% | 0 | 0.0% | 0 |
| 3 | 2/23/22 | Pricing Update March 1, 2022 List | 381 | 58 | 18.2% | 22 | 6.9% | 62 | 16.3% | 0 |
| 4 | 2/23/22 | Pricing Update March 1, 2022 Tier 2 | 694 | 83 | 13.4% | 39 | 6.3% | 73 | 10.5% | 1 |
February 2022 Social Platform Data
LI Pageviews
542 Desktop LI Pageviews
574 Mobile LI Pageviews
Total Followers
68 New Followers in February
Top 5 Visitor Locations
- Greater NYC Area
- Hartford, CT Area
- Little Rock, Arkansas Area
- Greater Chicago Area
- Greater Boston Area
Profile Visits
Total Followers
2 New Follower in February
Tweet Impressions
February 2022 Google Ads Data
| Ad type | Final URL | Headlines and Descriptions | Clicks | Impr. | CTR | Avg. CPC | Cost | ||||
| 1 | Responsive search ad | https://scapharma.com/ | SCA Pharma | 503B Outsourcing Facility | Pharmaceutical Quality System | State-of-the-art Facilities | 938 | 11,549 | 8.12% | $0.33 | $305.68 |
| Outsourcing 503B | Leading 503B Organization | Outstanding 503B Quality | Outsource Sterile Compounding | ||||||||
| Descriptions: 1. SCA Pharma features state-of-the-art production facilities designed with quality in mind. 2. A 503B outsourcing facility providing the highest quality sterile compounded products. 3. SCA Pharma offers an extensive product portfolio and outstanding quality. 4. Contact SCA Pharma to discuss your 503B outsourcing needs. | |||||||||||
| 2 | Expanded text ad | https://scapharma.com/ | FDA 503B Outsourcing Facility | SCA Pharma | Providing Critical Medicines | — | 26 | 912 | 2.85% | $0.48 | $ 12.41 |
| Descriptions: 1. SCA Pharma is a leader in defining Quality for the 503B Outsourcing market. 2. The result is that you can depend on us to deliver safe and effective medicines. | |||||||||||
| 3 | Expanded text ad | https://scapharma.com/ | SCA Pharma | 503B Outsourcing Facility | Pharmaceutical Quality System | — | 50 | 1,230 | 4.07% | $0.45 | $ 22.44 |
| Descriptions: 1. Providing critical medicines patients can depend on and clinical practitioners can trust. 2. You can count on SCA Pharma products to deliver the quality and consistency you require. | |||||||||||
| 4 | Expanded text ad | https://scapharma.com/ | SCA Pharma | Leading 503B Organization | 503B Outsourcing Facility | — | 17 | 632 | 2.69% | $0.47 | $ 8.07 |
| Descriptions: 1. Exceptional people. Rigorous product testing. State of the art facilities. 2. SCA Pharma provides the highest quality sterile admixtures and pre-filled syringes. | |||||||||||
| 5 | Expanded dynamic search ad | [Dynamically generated display URL] | [Dynamically generated headline] | 24 | 166 | 14.46% | $0.41 | $9.84 | |||
| Description: A 503B outsourcing facility providing the highest quality sterile compounded products. SCA Pharma offers an extensive product portfolio and outstanding quality. | |||||||||||
| Totals: | 1,055 | 14,489 | 7.28% | $0.34 | $358.43 | ||||||