SCA Pharma July 2021 Report
Snapshot
Total Users
4,160 New Users
Total Pageviews
9,872 Unique Pageviews
Sessions
1.81 Pages/Session
Avg. Time on Page
%
Bounce Rate
Compare to June 2021:
Total Users
3,287 New Users
Total Pageviews
7,887 Unique Pageviews
Sessions
1.72 Pages/Session
Avg. Time on Page
%
Bounce Rate
Key Insights
| Page | Pageviews | Unique Pageviews | Avg. Time on Page | Entrances | Bounce Rate | % Exit | |
| 1 | / | 5,930 | 4,735 | 0:01:09 | 4,654 | 30.5% | 55.7% |
| 2 | /careers/ | 1,374 | 1,075 | 0:02:56 | 295 | 47.1% | 67.9% |
| 3 | /sca-pharma-appoints-scott-luce-as-chief-executive-officer/ | 765 | 724 | 0:01:49 | 618 | 88.2% | 83.7% |
| 4 | /products/ | 729 | 606 | 0:01:47 | 157 | 49.4% | 52.5% |
| 5 | /contact-page/ | 479 | 408 | 0:02:30 | 170 | 62.9% | 66.2% |
| 6 | /our-team/ | 274 | 213 | 0:01:18 | 40 | 40.0% | 32.9% |
| 7 | /why-sca/ | 258 | 218 | 0:01:24 | 23 | 78.3% | 33.7% |
| 8 | /why-outsource-503b/ | 200 | 179 | 0:01:03 | 18 | 77.8% | 40.0% |
| 9 | /why-sca/state-of-the-art-facilities/ | 174 | 155 | 0:02:07 | 67 | 70.2% | 53.5% |
| 10 | /news-and-events/press-releases/ | 168 | 138 | 0:00:34 | 19 | 73.7% | 21.4% |
| Region | Users | New Users | Sessions | Bounce Rate | Pages / Session | Avg. Session Duration | |
| 1 | Connecticut | 724 | 632 | 929 | 56.5% | 1.86 | 0:01:19 |
| 2 | Illinois | 331 | 319 | 394 | 63.2% | 1.85 | 0:00:50 |
| 3 | New York | 284 | 237 | 438 | 28.5% | 1.6 | 0:01:12 |
| 4 | Arkansas | 282 | 239 | 441 | 29.5% | 2.34 | 0:01:54 |
| 5 | California | 266 | 221 | 369 | 37.9% | 1.55 | 0:01:03 |
| 6 | Texas | 241 | 191 | 376 | 33.5% | 1.74 | 0:01:11 |
| 7 | Massachusetts | 171 | 140 | 255 | 32.6% | 1.93 | 0:01:00 |
| 8 | New Jersey | 119 | 98 | 152 | 37.5% | 2.35 | 0:01:37 |
| 9 | Florida | 116 | 106 | 174 | 41.4% | 1.71 | 0:01:18 |
| 10 | North Carolina | 112 | 92 | 201 | 28.4% | 1.85 | 0:01:46 |
| Default Channel Grouping | Users | New Users | Sessions | Bounce Rate | Pages / Session | Avg. Session Duration | |
| 1 | Organic Search | 2,093 | 1,632 | 2,791 | 30.0% | 2.12 | 0:01:31 |
| 2 | Direct | 1,403 | 1,217 | 2,009 | 45.3% | 1.44 | 0:00:54 |
| 3 | Paid Search | 804 | 661 | 1,012 | 40.1% | 1.94 | 0:00:55 |
| 4 | Social | 578 | 563 | 690 | 76.4% | 1.38 | 0:00:26 |
| 5 | Referral | 95 | 87 | 112 | 40.2% | 2.11 | 0:02:06 |
| 6 | (Other) | 1 | 0 | 6 | 83.3% | 1.17 | 0:00:01 |
July 2021 Emails
| Time Sent | Campaign Name | Sends | Opens | Open Rate | Clicks | Click Rate | Bounces | Bounce Rate | Unsubs |
| 7/27/21 | Press Release | 5,362 | 522 | 11.2% | 28 | 5.4% | 721 | 13.40% | 6 |
| 7/27/21 | Press Release to Employees | 21 | 1 | 4.8% | 0 | 0.0% | 0 | 0% | 0 |
July 2021 LinkedIn Data
LI Pageviews
2,975 Desktop LI Pageviews
1,047 Mobile LI Pageviews
Total Followers
71 New Followers in July
Top 5 Visitor Locations
- Greater Chicago Area
- Greater NYC Area
- Hartford, CT Area
- Caracas Area, Venezuela
- Little Rock, AR Area
| Update link | Post date | Impressions | Clicks | CTR | Likes | Comments | Shares | Engage. rate | |
| 1 | linkedin.com | 7/20/21 | 1,948 | 12 | 0.6% | 12 | 0 | 11 | 1.8% |
| 2 | linkedin.com | 7/27/21 | 4,085 | 356 | 8.7% | 84 | 8 | 12 | 11.3% |
July 2021 Google Ads Data
| Ad type | Final URL | Headlines and Descriptions | Clicks | Impr. | CTR | Avg. CPC | Cost | ||||
| 1 | Responsive search ad | https://scapharma.com/ | SCA Pharma | 503B Outsourcing Facility | Pharmaceutical Quality System | State-of-the-art Facilities | 925 | 19,512 | 4.74% | $0.35 | $327.28 |
| Outsourcing 503B | Leading 503B Organization | Outstanding 503B Quality | Outsource Sterile Compounding | ||||||||
| Descriptions: 1. SCA Pharma features state-of-the-art production facilities designed with quality in mind. 2. A 503B outsourcing facility providing the highest quality sterile compounded products. 3.SCA Pharma offers an extensive product portfolio and outstanding quality. 4. Contact SCA Pharma to discuss your 503B outsourcing needs. | |||||||||||
| 2 | Expanded text ad | https://scapharma.com/ | FDA 503B Outsourcing Facility | SCA Pharma | Providing Critical Medicines | — | 18 | 1,244 | 1.45% | $0.58 | $ 10.45 |
| Descriptions: 1. SCA Pharma is a leader in defining Quality for the 503B Outsourcing market. 2. The result is that you can depend on us to deliver safe and effective medicines. | |||||||||||
| 3 | Expanded text ad | https://scapharma.com/ | SCA Pharma | 503B Outsourcing Facility | Pharmaceutical Quality System | — | 11 | 552 | 1.99% | $0.44 | $ 4.80 |
| Descriptions: 1. Providing critical medicines patients can depend on and clinical practitioners can trust. 2. You can count on SCA Pharma products to deliver the quality and consistency you require. | |||||||||||
| 4 | Expanded text ad | https://scapharma.com/ | SCA Pharma | Leading 503B Organization | 503B Outsourcing Facility | — | 30 | 688 | 4.36% | $0.34 | $ 10.18 |
| Descriptions: 1. Exceptional people. Rigorous product testing. State of the art facilities. 2. SCA Pharma provides the highest quality sterile admixtures and pre-filled syringes. | |||||||||||
| Totals: | 984 | 21,996 | 4.47% | $0.36 | $352.65 | ||||||