SCA Pharma June 2021 Report
Snapshot
Total Users
3,287 New Users
Total Pageviews
7,887 Unique Pageviews
Sessions
1.72 Pages/Session
Avg. Time on Page
%
Bounce Rate
Compare to May 2021:
Total Users
3,555 New Users
Total Pageviews
8,095 Unique Pageviews
Sessions
1.75 Pages/Session
Avg. Time on Page
%
Bounce Rate
Key Insights
| Page | Pageviews | Unique Pageviews | Avg. Time on Page | Entrances | Bounce Rate | % Exit | |
| 1 | / | 4,824 | 4,266 | 0:01:44 | 4,213 | 36.3% | 64.7% |
| 2 | /careers/ | 1,112 | 857 | 0:02:33 | 252 | 40.9% | 66.0% |
| 3 | /products/ | 696 | 579 | 0:01:51 | 180 | 50.8% | 55.8% |
| 4 | /contact-page/ | 362 | 306 | 0:01:33 | 130 | 68.2% | 63.0% |
| 5 | /our-team/ | 336 | 260 | 0:00:58 | 52 | 49.0% | 29.5% |
| 6 | /why-sca/ | 193 | 168 | 0:00:48 | 12 | 58.3% | 29.5% |
| 7 | /why-sca/state-of-the-art-facilities/ | 150 | 134 | 0:02:02 | 49 | 67.4% | 52.7% |
| 8 | /why-outsource-503b/ | 146 | 135 | 0:01:31 | 13 | 53.9% | 39.7% |
| 9 | /news-and-events/press-releases/ | 113 | 86 | 0:00:45 | 22 | 72.7% | 22.1% |
| 10 | /news-and-events/ | 90 | 77 | 0:00:27 | 10 | 60.0% | 25.6% |
| Region | Users | New Users | Sessions | Bounce Rate | Pages / Session | Avg. Session Duration | |
| 1 | Connecticut | 687 | 598 | 875 | 56.5% | 1.79 | 0:01:04 |
| 2 | Texas | 292 | 250 | 384 | 47.4% | 1.73 | 0:01:15 |
| 3 | California | 228 | 200 | 365 | 26.3% | 1.42 | 0:01:04 |
| 4 | New York | 204 | 157 | 343 | 30.0% | 1.41 | 0:01:09 |
| 5 | Massachusetts | 158 | 130 | 214 | 30.4% | 2.09 | 0:01:27 |
| 6 | Arkansas | 155 | 128 | 216 | 26.9% | 2.18 | 0:01:38 |
| 7 | Pennsylvania | 136 | 101 | 275 | 16.4% | 1.43 | 0:01:06 |
| 8 | Florida | 112 | 103 | 172 | 33.7% | 2.05 | 0:01:52 |
| 9 | Virginia | 111 | 97 | 176 | 51.1% | 1.48 | 0:01:35 |
| 10 | Illinois | 97 | 81 | 128 | 43.0% | 2.08 | 0:01:30 |
| Default Channel Grouping | Users | New Users | Sessions | Bounce Rate | Pages / Session | Avg. Session Duration | |
| 1 | Organic Search | 1,668 | 1,375 | 2,170 | 32.4% | 1.95 | 0:01:35 |
| 2 | Direct | 1,357 | 1,180 | 2,012 | 48.8% | 1.37 | 0:00:51 |
| 3 | Paid Search | 734 | 599 | 970 | 42.0% | 1.83 | 0:00:59 |
| 4 | Referral | 74 | 61 | 81 | 33.3% | 2.43 | 0:01:56 |
| 5 | Social | 74 | 68 | 100 | 54.0% | 1.98 | 0:00:33 |
| 6 | Other (HCP, PPP) | 7 | 6 | 13 | 76.9% | 1.38 | 0:00:13 |
June 2021 Emails
| Date Sent | Campaign Name | Sends | Opens | Open Rate | Clicks | Click Rate | Bounces | Bounce Rate | Unsubs | |
| 1 | 6/3/21 | June Updates | 4,970 | 704 | 16.3% | 60 | 8.9% | 654 | 13.2% | 3 |
June 2021 LinkedIn Data
LI Pageviews
792 Desktop LI Pageviews
536 Mobile LI Pageviews
Total Followers
64 New Followers in June
Top 5 Visitor Locations
- Greater NYC Area
- Hartford, CT Area
- Greater Boston Area
- Greater Chicago Area
- Little Rock, AR Area
Posts
| Update link | Post date | Impressions | Clicks | CTR | Likes | Comments | Shares | Engage. rate | |
| 1 | linkedin.com | 06/11/2021 | 696 | 14 | 2.0% | 19 | 0 | 8 | 5.9% |
| 2 | linkedin.com | 06/21/2021 | 695 | 28 | 4.0% | 14 | 1 | 5 | 6.9% |
June 2021 Google Ads Data
| Ad type | Final URL | Headlines and Descriptions | Clicks | Impr. | CTR | Avg. CPC | Cost | ||||
| 1 | Responsive search ad | https://scapharma.com/ | SCA Pharma | 503B Outsourcing Facility | Pharmaceutical Quality System | State-of-the-art Facilities | 816 | 17,390 | 4.69% | $0.37 | $299.24 |
| Outsourcing 503B | Leading 503B Organization | Outstanding 503B Quality | Outsource Sterile Compounding | ||||||||
| Descriptions: 1. SCA Pharma features state-of-the-art production facilities designed with quality in mind. 2. A 503B outsourcing facility providing the highest quality sterile compounded products. 3.SCA Pharma offers an extensive product portfolio and outstanding quality. 4. Contact SCA Pharma to discuss your 503B outsourcing needs. | |||||||||||
| 2 | Expanded text ad | https://scapharma.com/ | FDA 503B Outsourcing Facility | SCA Pharma | Providing Critical Medicines | — | 28 | 1,829 | 1.53% | $0.56 | $ 15.75 |
| Descriptions: 1. SCA Pharma is a leader in defining Quality for the 503B Outsourcing market. 2. The result is that you can depend on us to deliver safe and effective medicines. | |||||||||||
| 3 | Expanded text ad | https://scapharma.com/ | SCA Pharma | 503B Outsourcing Facility | Pharmaceutical Quality System | — | 37 | 1,267 | 2.92% | $0.46 | $ 17.07 |
| Descriptions: 1. Providing critical medicines patients can depend on and clinical practitioners can trust. 2. You can count on SCA Pharma products to deliver the quality and consistency you require. | |||||||||||
| 4 | Expanded text ad | https://scapharma.com/ | SCA Pharma | Leading 503B Organization | 503B Outsourcing Facility | — | 69 | 1,191 | 5.79% | $0.37 | $ 25.39 |
| Descriptions: 1. Exceptional people. Rigorous product testing. State of the art facilities. 2. SCA Pharma provides the highest quality sterile admixtures and pre-filled syringes. | |||||||||||
| Totals: | 950 | 21,677 | 4.38% | $0.38 | $357.45 | ||||||