SCA Pharma Logo

SCA Pharma March 2021 Report

Snapshot

Total Users

4,485 New Users

Total Pageviews

9,870 Unique Pageviews

Sessions

1.73 Pages/Session

Avg. Time on Page

%

Bounce Rate

Compare to February 2021:

Total Users

4,157 New Users

Total Pageviews

9,528 Unique Pageviews

Sessions

1.71 Pages/Session

Avg. Time on Page

%

Bounce Rate

Key Insights

Page Pageviews Unique Pageviews Avg. Time on Page Entrances Bounce Rate % Exit
1 / 6,071 5,178 0:01:21 5,117 38.7% 65.1%
2 /careers/ 848 669 0:03:20 249 38.8% 70.9%
3 /products/ 740 583 0:01:45 150 35.5% 47.0%
4 /the-vistria-group-and-excellere-capital-management-invest-in-sca-pharmaceuticals/ 387 359 0:01:57 83 81.9% 51.9%
5 /our-team/ 381 249 0:01:10 72 44.4% 29.4%
6 /contact-page/ 378 320 0:02:07 125 55.2% 62.2%
7 /sca-pharma-appoints-abby-kaplan-as-general-counsel-and-chief-compliance-officer/ 332 317 0:01:28 270 89.3% 81.3%
8 /sca-pharmaceuticals-appoints-joe-akers-as-chief-operating-officer/ 247 231 0:01:20 160 82.5% 68.4%
9 /why-sca/ 234 195 0:01:00 21 57.1% 36.3%
10 /why-outsource-503b/ 192 168 0:01:14 24 79.2% 39.1%

Region Users New Users Sessions Bounce Rate Pages / Session Avg. Session Duration
1 Connecticut 689 605 867 59.9% 1.77 0:01:07
2 Texas 395 353 510 54.9% 1.51 0:00:50
3 New York 269 215 435 29.9% 1.57 0:00:45
4 California 227 179 355 29.3% 1.68 0:01:02
5 Arkansas 211 181 264 27.3% 2.66 0:02:14
6 Washington 188 187 193 95.9% 1.05 0:00:04
7 Wyoming 183 183 183 100.0% 1 0:00:00
8 Illinois 173 148 232 53.0% 2.34 0:01:28
9 Iowa 168 162 174 87.9% 1.04 0:00:19
10 Pennsylvania 161 122 266 21.1% 1.45 0:00:52

Default Channel Grouping Users New Users Sessions Bounce Rate Pages / Session Avg. Session Duration
1 Organic Search 2,098 1,753 2,929 28.8% 2.06 0:01:26
2 Direct 1,907 1,743 2,495 59.8% 1.33 0:00:45
3 Paid Search 638 543 775 39.5% 1.92 0:01:03
4 Social 414 388 445 77.1% 1.37 0:00:26
5 Referral 70 58 95 45.3% 2.64 0:02:10

March 2021 Emails

Date Sent Campaign Name Sends Opens Open Rate Clicks Click Rate Bounces Bounce Rate Unsubs
1 3/1/21 March Updates – Employees 34 19 61.3% 1 5.3% 3 8.8% 0
2 3/1/21 March Updates – All Customers   4,763     596 14.2% 73 12.2% 560 11.8% 3
3 3/8/21 By Demand Orders   5,101  1,079 24.1% 471 43.7% 629 12.3% 5
4 3/10/21 Thank you site visit – Santa Clara 3 1 50.0% 0 0.0% 1 33.3% 0
5 3/11/21 Thank you site visit – UAB & Houston Methodist 12 5 45.5% 1 20.0% 1 8.3% 0
6 3/17/21 Over 70 Products Now Available   4,789 667 15.8% 295 44.2% 570 11.9% 3
7 3/22/21 Thank you site visit – NY Heath and Hospital Corp 5 0 0.0% 0 0.0% 2 40.0% 0

March 2021 LinkedIn Data

LinkedIn

LI Pageviews

732 Desktop LI Pageviews
634 Mobile LI Pageviews

Total Followers

77 New Followers in March

Top 5 Visitor Locations

  1. Greater Chicago Area
  2. Hartford, CT Area
  3. Greater Boston Area
  4. Little Rock, AR Area
  5. Greater NYC Area

Posts

Update link Posted date Impressions Clicks CTR Likes Comments Shares Engage. Rate
1 linkedin.com 3/8/21 776 57 7.3% 17 2 7 10.7%
2 linkedin.com 3/17/21 698 39 5.6% 14 1 11 9.3%
3 linkedin.com 3/18/21 4,041 232 5.7% 75 12 11 8.2%
4 linkedin.com 3/19/21 677 43 6.4% 9 0 9 9.0%
5 linkedin.com 3/19/21 476 22 4.6% 5 0 4 6.5%

March 2021 Google Ads Data

Ad type Final URL Headlines and Descriptions Clicks Impr. CTR Avg. CPC Cost
1 Responsive search ad https://scapharma.com/ SCA Pharma 503B Outsourcing Facility Pharmaceutical Quality System State-of-the-art Facilities 723 18,380 3.93%  $0.39  $282.77
Outsourcing 503B Leading 503B Organization Outstanding 503B Quality Outsource Sterile Compounding
Descriptions:    1. SCA Pharma features state-of-the-art production facilities designed with quality in mind.    2. A 503B outsourcing facility providing the highest quality sterile compounded products.     3.SCA Pharma offers an extensive product portfolio and outstanding quality.     4. Contact SCA Pharma to discuss your 503B outsourcing needs.
2 Expanded text ad https://scapharma.com/ FDA 503B Outsourcing Facility SCA Pharma  —  — 35 2,684 1.30%  $0.56  $   19.67
Descriptions:    1. SCA Pharma is a leader in defining Quality for the 503B Outsourcing market.     2. The result is that you can depend on us to deliver safe and effective medicines.
3 Expanded text ad https://scapharma.com/ SCA Pharma 503B Outsourcing Facility Pharmaceutical Quality System  — 41 1,284 3.19%  $0.45  $  18.46
Descriptions:    1. Providing critical medicines patients can depend on and clinical practitioners can trust.     2. You can count on SCA Pharma products to deliver the quality and consistency you require.
4 Expanded text ad https://scapharma.com/ SCA Pharma Leading 503B Organization 503B Outsourcing Facility  — 96 3,031 3.17%  $0.38  $   36.75
Descriptions:    1. Exceptional people. Rigorous product testing. State of the art facilities.     2. SCA Pharma provides the highest quality sterile admixtures and pre-filled syringes.
Totals: 895 25,379 3.53%  $0.40  $357.65