SCA Pharma May 2021 Report
Snapshot
Total Users
3,555 New Users
Total Pageviews
8,095 Unique Pageviews
Sessions
1.75 Pages/Session
Avg. Time on Page
%
Bounce Rate
Compare to April 2021:
Total Users
3,587 New Users
Total Pageviews
8,714 Unique Pageviews
Sessions
1.79 Pages/Session
Avg. Time on Page
%
Bounce Rate
Key Insights
| Page | Pageviews | Unique Pageviews | Avg. Time on Page | Entrances | Bounce Rate | % Exit | |
| 1 | / | 4,542 | 4,027 | 0:01:24 | 3,871 | 38.7% | 64.4% |
| 2 | /careers/ | 784 | 622 | 0:02:27 | 208 | 40.2% | 68.0% |
| 3 | /products/ | 675 | 543 | 0:01:34 | 162 | 53.7% | 51.4% |
| 4 | /contact-page/ | 374 | 315 | 0:01:41 | 120 | 60.0% | 59.4% |
| 5 | /our-team/ | 357 | 260 | 0:00:56 | 65 | 49.2% | 29.1% |
| 6 | /blog/ | 333 | 319 | 0:00:08 | 229 | 53.3% | 61.0% |
| 7 | /the-vistria-group-and-excellere-capital-management-invest-in-sca-pharmaceuticals/ | 226 | 217 | 0:02:31 | 69 | 85.7% | 52.2% |
| 8 | /why-sca/ | 218 | 179 | 0:01:39 | 23 | 87.0% | 32.6% |
| 9 | /why-outsource-503b/ | 166 | 147 | 0:01:05 | 24 | 83.3% | 36.1% |
| 10 | /why-sca/state-of-the-art-facilities/ | 115 | 106 | 0:02:34 | 39 | 82.1% | 53.9% |
| Region | Users | New Users | Sessions | Bounce Rate | Pages / Session | Avg. Session Duration | |
| 1 | Connecticut | 594 | 533 | 749 | 58.6% | 1.87 | 0:01:13 |
| 2 | Texas | 265 | 227 | 349 | 47.6% | 1.5 | 0:00:28 |
| 3 | New York | 228 | 177 | 352 | 30.1% | 1.68 | 0:01:09 |
| 4 | California | 200 | 168 | 307 | 35.2% | 1.61 | 0:00:56 |
| 5 | Arkansas | 164 | 142 | 228 | 29.4% | 2.26 | 0:02:12 |
| 6 | Washington | 147 | 145 | 147 | 62.6% | 1.49 | 0:00:08 |
| 7 | Wyoming | 147 | 147 | 147 | 58.5% | 1.42 | 0:00:01 |
| 8 | Virginia | 141 | 130 | 188 | 51.1% | 1.58 | 0:01:04 |
| 9 | Massachusetts | 140 | 116 | 197 | 31.5% | 2.25 | 0:01:41 |
| 10 | Pennsylvania | 118 | 84 | 223 | 15.3% | 1.78 | 0:01:46 |
| Default Channel Grouping | Users | New Users | Sessions | Bounce Rate | Pages / Session | Avg. Session Duration | |
| 1 | Direct | 1,753 | 1,593 | 2,267 | 56.5% | 1.34 | 0:00:38 |
| 2 | Organic Search | 1,511 | 1,234 | 1,987 | 34.2% | 2.09 | 0:01:39 |
| 3 | Paid Search | 731 | 604 | 914 | 42.1% | 1.89 | 0:01:11 |
| 4 | Social | 81 | 76 | 101 | 53.5% | 2.43 | 0:01:25 |
| 5 | Referral | 57 | 46 | 72 | 45.8% | 2.12 | 0:01:04 |
| 6 | Other (HCP, PPP) | 2 | 2 | 2 | 50.0% | 2.5 | 0:01:03 |
May 2021 Emails
| Date Sent | Campaign Name | Sends | Opens | Open Rate | Clicks | Click Rate | Bounces | Bounce Rate | Unsubs | |
| 1 | 5/3/21 | May Updates | 5,128 | 991 | 22.1% | 497 | 50.2% | 635 | 12.4% | 3 |
May 2021 LinkedIn Data
LI Pageviews
880 Desktop LI Pageviews
643 Mobile LI Pageviews
Total Followers
59 New Followers in May
Top 5 Visitor Locations
- Hartford, CT Area
- Greater NYC Area
- Greater Boston Area
- Little Rock, AR Area
- Austin, TX Area
Posts
| Update link | Date Posted | Impressions | Clicks | CTR | Likes | Shares | Engage. rate | |
| 1 | linkedin.com | 5/7/21 | 737 | 9 | 1.2% | 21 | 9 | 5.3% |
| 2 | linkedin.com | 5/11/21 | 601 | 23 | 3.8% | 16 | 14 | 8.8% |
| 3 | linkedin.com | 5/31/21 | 742 | 9 | 1.2% | 27 | 4 | 5.4% |
May 2021 Google Ads Data
| Ad type | Final URL | Headlines and Descriptions | Clicks | Impr. | CTR | Avg. CPC | Cost | ||||
| 1 | Responsive search ad | https://scapharma.com/ | SCA Pharma | 503B Outsourcing Facility | Pharmaceutical Quality System | State-of-the-art Facilities | 783 | 21,098 | 3.71% | $0.39 | $305.14 |
| Outsourcing 503B | Leading 503B Organization | Outstanding 503B Quality | Outsource Sterile Compounding | ||||||||
| Descriptions: 1. SCA Pharma features state-of-the-art production facilities designed with quality in mind. 2. A 503B outsourcing facility providing the highest quality sterile compounded products. 3.SCA Pharma offers an extensive product portfolio and outstanding quality. 4. Contact SCA Pharma to discuss your 503B outsourcing needs. | |||||||||||
| 2 | Expanded text ad | https://scapharma.com/ | FDA 503B Outsourcing Facility | SCA Pharma | Providing Critical Medicines | — | 26 | 1,933 | 1.35% | $0.53 | $ 13.86 |
| Descriptions: 1. SCA Pharma is a leader in defining Quality for the 503B Outsourcing market. 2. The result is that you can depend on us to deliver safe and effective medicines. | |||||||||||
| 3 | Expanded text ad | https://scapharma.com/ | SCA Pharma | 503B Outsourcing Facility | Pharmaceutical Quality System | — | 37 | 1,515 | 2.44% | $0.47 | $ 17.23 |
| Descriptions: 1. Providing critical medicines patients can depend on and clinical practitioners can trust. 2. You can count on SCA Pharma products to deliver the quality and consistency you require. | |||||||||||
| 4 | Expanded text ad | https://scapharma.com/ | SCA Pharma | Leading 503B Organization | 503B Outsourcing Facility | — | 65 | 1,422 | 4.57% | $0.33 | $ 21.35 |
| Descriptions: 1. Exceptional people. Rigorous product testing. State of the art facilities. 2. SCA Pharma provides the highest quality sterile admixtures and pre-filled syringes. | |||||||||||
| Totals: | 911 | 25,968 | 3.51% | $0.39 | $357.59 | ||||||