SCA Pharma November 2020 Report
Snapshot
Total Users
3,008 New Users
Total Pageviews
7,594 Unique Pageviews
Sessions
1.75 Pages/Session
Avg. Time on Page
%
Bounce Rate
Compare to October 2020:
Total Users
3,125 New Users
Total Pageviews
8,345 Unique Pageviews
Sessions
1.85 Pages/Session
Avg. Time on Page
%
Bounce Rate
Key Insights
Page | Pageviews | Unique Pageviews | Avg. Time on Page | Entrances | Bounce Rate | % Exit | |
1 | / | 4,412 | 3,885 | 0:02:08 | 3,798 | 35.88% | 66.50% |
2 | /careers/ | 924 | 630 | 0:03:20 | 273 | 39.19% | 61.15% |
3 | /products/ | 712 | 550 | 0:01:57 | 189 | 51.85% | 50.42% |
4 | /contact-page/ | 371 | 324 | 0:02:18 | 112 | 65.79% | 64.69% |
5 | /our-team/ | 300 | 201 | 0:00:49 | 44 | 52.27% | 21.67% |
6 | /why-sca/ | 228 | 195 | 0:01:38 | 33 | 51.52% | 35.53% |
7 | /why-outsource-503b/ | 199 | 180 | 0:01:10 | 39 | 74.36% | 41.71% |
8 | /csos-login/ | 151 | 132 | 0:01:40 | 122 | 1.64% | 65.56% |
9 | /why-sca/state-of-the-art-facilities/ | 100 | 85 | 0:01:42 | 17 | 76.47% | 45.00% |
10 | /quality/ | 94 | 78 | 0:02:09 | 13 | 61.54% | 36.17% |
Region | Users | New Users | Sessions | Bounce Rate | Pages / Session | Avg. Session Duration | |
1 | Connecticut | 654 | 542 | 878 | 60.48% | 1.82 | 0:01:14 |
2 | Texas | 245 | 224 | 297 | 53.20% | 1.68 | 0:01:19 |
3 | New York | 226 | 182 | 427 | 27.87% | 1.56 | 0:01:12 |
4 | Arkansas | 178 | 146 | 237 | 28.69% | 2.05 | 0:02:40 |
5 | California | 146 | 111 | 265 | 19.25% | 1.52 | 0:00:57 |
6 | Pennsylvania | 128 | 84 | 228 | 17.54% | 1.33 | 0:01:16 |
7 | Massachusetts | 119 | 90 | 169 | 42.01% | 1.85 | 0:02:12 |
8 | Florida | 106 | 72 | 177 | 23.16% | 1.76 | 0:01:31 |
9 | Illinois | 104 | 89 | 157 | 40.13% | 1.86 | 0:01:34 |
10 | Oregon | 102 | 101 | 106 | 93.40% | 1.06 | 0:00:08 |
Default Channel Grouping | Users | New Users | Sessions | Bounce Rate | Pages / Session | Avg. Session Duration | |
1 | Organic Search | 1,887 | 1,585 | 2,857 | 30.03% | 2.04 | 0:01:55 |
2 | Direct | 1,520 | 1,317 | 2,117 | 54.89% | 1.35 | 0:00:44 |
3 | Social | 111 | 55 | 147 | 72.11% | 1.46 | 0:00:49 |
4 | Referral | 67 | 54 | 75 | 40.00% | 2.31 | 0:01:57 |
Top Referral: biopharmguy.com |
Post | Publish Date | Pageviews | Unique Pageviews | Avg. Time on Page | Entrances | Bounce Rate | % Exit | |
1 | /insourcing-versus-outsourcing-the-indirect-costs-of-insourcing/ | 11/19/20 | 87 | 71 | 0:01:20 | 58 | 89.66% | 67.82% |
2 | /sca-pharma-unveils-new-virtual-tour-at-hcp-fall-conference/ | 11/25/20 | 48 | 37 | 0:02:34 | 30 | 64.52% | 68.75% |
November 2020 Emails
Date Sent | Campaign Name | Sends | Opens | Open Rate | Clicks | Click Rate | Bounces | Bounce Rate | Unsubs | |
1 | 11/2/20 | November Updates – Sterling Customers | 199 | 33 | 17.8% | 15 | 45.5% | 14 | 7% | 0 |
2 | 11/2/20 | November Updates – Employees | 24 | 15 | 62.5% | 0 | 0% | 0 | 0% | 0 |
3 | 11/2/20 | November Updates – All Customers | 4,762 | 542 | 13.1% | 49 | 9.0% | 630 | 13.2% | 4 |
4 | 11/10/20 | Thank you virtual site visit | 2 | 1 | 50.0% | 0 | 0% | 0 | 0% | 0 |
5 | 11/16/20 | November 2020 Shipping – Sterling Customers | 199 | 37 | 19.9% | 22 | 59.5% | 13 | 6.5% | 0 |
6 | 11/16/20 | November 2020 Shipping – SCA Employees | 24 | 10 | 41.7% | 0 | 0% | 0 | 0% | 0 |
7 | 11/17/20 | November 2020 Shipping – All Customers | 4,758 | 781 | 18.9% | 192 | 24.6% | 620 | 13% | 2 |
8 | 11/18/20 | Thank you site visit – Children’s National | 2 | 1 | 50.0% | 0 | 0% | 0 | 0% | 0 |
November 2020 LinkedIn Data
LI Pageviews
676 Desktop LI Pageviews
392 Mobile LI Pageviews
Total Followers
43 New Followers in November
Top 5 Visitor Locations
- Little Rock, AR Area
- Hartford, CT Area
- Greater NYC Area
- Greater Boston Area
- Houston, TX Area
Total Posts
Update link | Publish date | Impress. | Clicks | CTR | Likes | Comments | Shares | Engage. rate | |
1 | linkedin.com | 11/19/20 | 664 | 63 | 9.5% | 18 | 2 | 10 | 14.0% |
2 | linkedin.com | 11/25/20 | 296 | 21 | 7.1% | 8 | 0 | 1 | 10.1% |
3 | linkedin.com | 11/30/20 | 326 | 20 | 6.1% | 6 | 1 | 1 | 8.6% |
4 | linkedin.com | 11/30/20 | 273 | 11 | 4.0% | 5 | 0 | 3 | 7.0% |