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SCA Pharma November 2020 Report

Snapshot

Total Users

3,008 New Users

Total Pageviews

7,594 Unique Pageviews

Sessions

1.75 Pages/Session

Avg. Time on Page

%

Bounce Rate

Compare to October 2020:

Total Users

3,125 New Users

Total Pageviews

8,345 Unique Pageviews

Sessions

1.85 Pages/Session

Avg. Time on Page

%

Bounce Rate

Key Insights

Page Pageviews Unique Pageviews Avg. Time on Page Entrances Bounce Rate % Exit
1 / 4,412 3,885 0:02:08 3,798 35.88% 66.50%
2 /careers/ 924 630 0:03:20 273 39.19% 61.15%
3 /products/ 712 550 0:01:57 189 51.85% 50.42%
4 /contact-page/ 371 324 0:02:18 112 65.79% 64.69%
5 /our-team/ 300 201 0:00:49 44 52.27% 21.67%
6 /why-sca/ 228 195 0:01:38 33 51.52% 35.53%
7 /why-outsource-503b/ 199 180 0:01:10 39 74.36% 41.71%
8 /csos-login/ 151 132 0:01:40 122 1.64% 65.56%
9 /why-sca/state-of-the-art-facilities/ 100 85 0:01:42 17 76.47% 45.00%
10 /quality/ 94 78 0:02:09 13 61.54% 36.17%
Region Users New Users Sessions Bounce Rate Pages / Session Avg. Session Duration
1 Connecticut 654 542 878 60.48% 1.82 0:01:14
2 Texas 245 224 297 53.20% 1.68 0:01:19
3 New York 226 182 427 27.87% 1.56 0:01:12
4 Arkansas 178 146 237 28.69% 2.05 0:02:40
5 California 146 111 265 19.25% 1.52 0:00:57
6 Pennsylvania 128 84 228 17.54% 1.33 0:01:16
7 Massachusetts 119 90 169 42.01% 1.85 0:02:12
8 Florida 106 72 177 23.16% 1.76 0:01:31
9 Illinois 104 89 157 40.13% 1.86 0:01:34
10 Oregon 102 101 106 93.40% 1.06 0:00:08
Default Channel Grouping Users New Users Sessions Bounce Rate Pages / Session Avg. Session Duration
1 Organic Search 1,887 1,585 2,857 30.03% 2.04 0:01:55
2 Direct 1,520 1,317 2,117 54.89% 1.35 0:00:44
3 Social 111 55 147 72.11% 1.46 0:00:49
4 Referral 67 54 75 40.00% 2.31 0:01:57
Top Referral: biopharmguy.com
Post Publish Date Pageviews Unique Pageviews Avg. Time on Page Entrances Bounce Rate % Exit
1 /insourcing-versus-outsourcing-the-indirect-costs-of-insourcing/ 11/19/20 87 71 0:01:20 58 89.66% 67.82%
2 /sca-pharma-unveils-new-virtual-tour-at-hcp-fall-conference/ 11/25/20 48 37 0:02:34 30 64.52% 68.75%

November 2020 Emails

Date Sent Campaign Name Sends Opens Open Rate Clicks Click Rate Bounces Bounce Rate Unsubs
1 11/2/20 November Updates – Sterling Customers 199 33 17.8% 15 45.5% 14 7% 0
2 11/2/20 November Updates – Employees 24 15 62.5% 0 0% 0 0% 0
3 11/2/20 November Updates – All Customers  4,762 542 13.1% 49 9.0% 630 13.2% 4
4 11/10/20 Thank you virtual site visit 2 1 50.0% 0 0% 0 0% 0
5 11/16/20 November 2020 Shipping – Sterling Customers 199 37 19.9% 22 59.5% 13 6.5% 0
6 11/16/20 November 2020 Shipping – SCA Employees 24 10 41.7% 0 0% 0 0% 0
7 11/17/20 November 2020 Shipping – All Customers  4,758 781 18.9% 192 24.6% 620 13% 2
8 11/18/20 Thank you site visit – Children’s National 2 1 50.0% 0 0% 0 0% 0

November 2020 LinkedIn Data

LinkedIn

LI Pageviews

676 Desktop LI Pageviews
392 Mobile LI Pageviews

Total Followers

43 New Followers in November

Top 5 Visitor Locations

  1. Little Rock, AR Area
  2. Hartford, CT Area
  3. Greater NYC Area
  4. Greater Boston Area
  5. Houston, TX Area

Total Posts

Update link Publish date Impress. Clicks CTR Likes Comments Shares Engage. rate
1 linkedin.com 11/19/20 664 63 9.5% 18 2 10 14.0%
2 linkedin.com 11/25/20 296 21 7.1% 8 0 1 10.1%
3 linkedin.com 11/30/20 326 20 6.1% 6 1 1 8.6%
4 linkedin.com 11/30/20 273 11 4.0% 5 0 3 7.0%