Parameter Generation & Control
If there ever was a case of uncovering a great brand, this would be it. Parameter Generation & Control was a major player in a global market – manufacturing sophisticated humidity and temperature control rooms and chambers for a broad range of industries, including pharmaceutical, textiles and electronics. But hampered by an nondescript moniker (PGC) and an outdated website, the company was failing to capitalize on its tremendous strengths. Sinclair & Co. revamped the company’s name and identity, focused its advertising efforts and created a dynamic sales-oriented website that put Parameter on track for a 60% increase in sales during our first year of collaboration.