SCA Pharma September 2021 Report
Snapshot
Total Users
4,093 New Users
Total Pageviews
9,340 Unique Pageviews
Sessions
1.58 Pages/Session
Avg. Time on Page
%
Bounce Rate
Compare to August 2021:
Total Users
4,383 New Users
Total Pageviews
10,255 Unique Pageviews
Sessions
1.64 Pages/Session
Avg. Time on Page
%
Bounce Rate
Key Insights
| Page | Pageviews | Unique Pageviews | Avg. Time on Page | Entrances | Bounce Rate | % Exit | |
| 1 | / | 5,247 | 4,618 | 0:02:11 | 4,526 | 25.1% | 70.4% |
| 2 | /careers/ | 1,326 | 1,050 | 0:03:09 | 744 | 27.9% | 72.9% |
| 3 | /products/ | 845 | 653 | 0:02:03 | 241 | 31.8% | 50.9% |
| 4 | /contact-page/ | 486 | 417 | 0:02:22 | 208 | 43.8% | 64.4% |
| 5 | /why-sca/ | 320 | 272 | 0:01:07 | 62 | 35.5% | 34.7% |
| 6 | /why-outsource-503b/ | 235 | 209 | 0:01:16 | 30 | 36.7% | 30.6% |
| 7 | /quality/ | 182 | 145 | 0:02:20 | 26 | 42.3% | 36.3% |
| 8 | /why-sca/state-of-the-art-facilities/ | 177 | 159 | 0:02:00 | 86 | 48.8% | 59.9% |
| 9 | /racheal-adams-to-participate-in-fdas-compounding-quality-center-of-excellence-virtual-conference/ | 176 | 166 | 0:02:25 | 136 | 75.7% | 77.3% |
| 10 | /news-and-events/ | 161 | 136 | 0:00:41 | 24 | 50.0% | 42.9% |
| Region | Users | New Users | Sessions | Bounce Rate | Pages / Session | Avg. Session Duration | |
| 1 | Connecticut | 881 | 780 | 1,155 | 43.2% | 1.55 | 0:01:12 |
| 2 | California | 327 | 282 | 503 | 23.1% | 1.32 | 0:00:45 |
| 3 | New York | 302 | 235 | 531 | 25.6% | 1.67 | 0:01:26 |
| 4 | Texas | 250 | 213 | 365 | 20.6% | 1.56 | 0:00:58 |
| 5 | Massachusetts | 235 | 202 | 344 | 27.3% | 1.74 | 0:01:11 |
| 6 | Arkansas | 225 | 187 | 391 | 24.6% | 1.63 | 0:00:59 |
| 7 | Virginia | 166 | 141 | 229 | 36.2% | 1.64 | 0:01:49 |
| 8 | Pennsylvania | 157 | 115 | 295 | 14.6% | 1.47 | 0:01:01 |
| 9 | New Jersey | 152 | 138 | 220 | 29.6% | 1.98 | 0:01:34 |
| 10 | (not set) | 146 | 146 | 147 | 44.9% | 1.29 | 0:00:25 |
| Default Channel Grouping | Users | New Users | Sessions | Bounce Rate | Pages / Session | Avg. Session Duration | |
| 1 | Direct | 1,941 | 1,729 | 2,675 | 36.3% | 1.25 | 0:00:44 |
| 2 | Organic Search | 1,777 | 1,441 | 2,532 | 23.8% | 1.84 | 0:01:31 |
| 3 | Paid Search | 910 | 739 | 1,208 | 27.8% | 1.6 | 0:00:58 |
| 4 | Referral | 197 | 64 | 283 | 29.0% | 2.48 | 0:02:58 |
| 5 | Social | 133 | 121 | 162 | 64.2% | 1.4 | 0:00:46 |
| 6 | (Other) | 2 | 1 | 5 | 60.0% | 1.8 | 0:00:32 |
September 2021 Portal Stats
The portal link on the regular website was clicked 1,794 times in the month of September.
Monday was the most popular day of the week for 3 weeks in September for portal homepage pageviews.
Some page info here:
Note – these pageviews are the amount of times a page was viewed. For example, a “view” for the /buy-now page does not necessarily mean someone completed a purchase when they viewed that page, and a “view” for the /newaccountform page does not necessarily mean someone completed the form when they viewed that page. These numbers would have to be compared to the numbers of orders purchased and the number of new account creations made on the backend of the portal website.
| Page URL | Pageviews | Unique Pageviews | Avg. Time on Page | Entrances | Bounce Rate | % Exit |
| / | 2,312 | 1,995 | 0:00:27 | 1,021 | 12.54% | 8.17% |
| /orders-in-process | 1,817 | 672 | 0:01:32 | 6 | 16.67% | 20.36% |
| /order-history | 727 | 506 | 0:01:58 | 9 | 33.33% | 26.69% |
| /login?logout= | 341 | 311 | 0:02:35 | 110 | 75.45% | 87.10% |
| /orders/order | 303 | 225 | 0:01:18 | 2 | 0.00% | 17.82% |
| /buy-now | 302 | 240 | 0:01:24 | 0 | 0.00% | 22.52% |
| /login?error= | 205 | 154 | 0:00:32 | 7 | 42.86% | 5.37% |
| /login | 150 | 144 | 0:01:00 | 133 | 12.78% | 12.67% |
| /billing-history | 109 | 74 | 0:02:56 | 1 | 0.00% | 24.77% |
| /certificates | 107 | 37 | 0:00:27 | 0 | 0.00% | 8.41% |
| /recurring-orders | 95 | 64 | 0:00:18 | 0 | 0.00% | 12.63% |
| /orders/review | 88 | 76 | 0:01:45 | 1 | 0.00% | 3.41% |
| /product-catalog | 72 | 57 | 0:02:18 | 0 | 0.00% | 37.50% |
| /certificates/certificate | 56 | 22 | 0:01:29 | 0 | 0.00% | 1.79% |
| /login?resetExpired=true | 27 | 27 | 0:00:00 | 27 | 100.00% | 100.00% |
| /partner-profile | 26 | 17 | 0:00:17 | 0 | 0.00% | 3.85% |
| /faq | 17 | 14 | 0:00:31 | 1 | 0.00% | 0.00% |
| /forgot | 15 | 13 | 0:00:36 | 0 | 0.00% | 6.67% |
| /login?forgot=true | 11 | 10 | 0:00:37 | 2 | 0.00% | 45.45% |
| /login?resetSuccess=true | 11 | 10 | 0:00:19 | 1 | 100.00% | 27.27% |
| /newaccountform | 6 | 6 | 0:00:19 | 1 | 100.00% | 66.67% |
| /partner-users | 5 | 4 | 0:00:15 | 0 | 0.00% | 0.00% |
| Total: | 6,857 | 4,724 | 0:01:04 | 1,331 | 20.06% | 19.41% |
September 2021 Emails
| Date Sent | Campaign Name | Sends | Opens | Open Rate | Clicks | Click Rate | Bounces | Bounce Rate | Unsubs | |
| 1 | 9/1/2021 | Portfolio and Price Changes 2 | 2,395 | 476 | 23% | 185 | 39% | 326 | 14.0% | 1 |
| 2 | 9/1/2021 | Portfolio and Price Changes HPG | 829 | 198 | 27% | 82 | 41% | 84 | 10.0% | 0 |
| 3 | 9/1/2021 | Portfolio and Price Changes 1 | 546 | 94 | 20% | 38 | 40% | 68 | 12.0% | 0 |
| 4 | 9/1/2021 | Portfolio and Price Changes List | 368 | 55 | 17% | 23 | 42% | 49 | 13.0% | 0 |
| 5 | 9/2/2021 | Electronic Payment Options | 301 | 55 | 21% | 1 | 1.8% | 44 | 15.0% | 0 |
| 6 | 9/2/2021 | ELECTRONIC INVOICE DELIVERY | 3 | 0 | 0% | 0 | 0% | 1 | 33.0% | 0 |
| 7 | 9/2/2021 | Portfolio and Price Changes 2 for Santa Clara | 26 | 1 | 4% | 0 | 0% | 2 | 8.0% | 0 |
| 8 | 9/2/2021 | Portfolio and Price Changes 2 for Sarah | 1 | 1 | 100% | 1 | 100% | 0 | 0.0% | 0 |
| 9 | 9/3/2021 | September 2021 Updates | 6,371 | 703 | 13% | 28 | 4% | 945 | 15% | 7 |
| 10 | 9/30/2021 | Employee Newsletter 9/30 | 644 | 159 | 25% | 18 | 11% | 4 | 0.6% | 0 |
September 2021 LinkedIn Data
LI Pageviews
923 Desktop LI Pageviews
760 Mobile LI Pageviews
Total Followers
62 New Followers in August
Top 5 Visitor Locations
- Greater NYC Area
- Greater Chicago Area
- Greater Boston Area
- Hartford, CT Area
- Albany, New York Area
| Update link | Post date | Impressions | Clicks | CTR | Likes | Comments | Shares | Engage. rate | |
| 1 | linkedin.com | 09/06/2021 | 1103 | 23 | 2.10% | 25 | 0 | 1 | 4.4% |
| 2 | linkedin.com | 09/09/2021 | 1571 | 75 | 4.80% | 33 | 2 | 11 | 7.7% |
| 3 | linkedin.com | 09/22/2021 | 506 | 14 | 2.80% | 13 | 0 | 9 | 7.1% |
September 2021 Google Ads Data
| Ad type | Final URL | Headlines and Descriptions | Clicks | Impr. | CTR | Avg. CPC | Cost | ||||
| 1 | Responsive search ad | https://scapharma.com/ | SCA Pharma | 503B Outsourcing Facility | Pharmaceutical Quality System | State-of-the-art Facilities | 953 | 18,780 | 5.07% | $0.33 | $315.31 |
| Outsourcing 503B | Leading 503B Organization | Outstanding 503B Quality | Outsource Sterile Compounding | ||||||||
| Descriptions: 1. SCA Pharma features state-of-the-art production facilities designed with quality in mind. 2. A 503B outsourcing facility providing the highest quality sterile compounded products. 3.SCA Pharma offers an extensive product portfolio and outstanding quality. 4. Contact SCA Pharma to discuss your 503B outsourcing needs. | |||||||||||
| 2 | Expanded text ad | https://scapharma.com/ | FDA 503B Outsourcing Facility | SCA Pharma | Providing Critical Medicines | — | 31 | 2,583 | 1.20% | $0.48 | $ 14.77 |
| Descriptions: 1. SCA Pharma is a leader in defining Quality for the 503B Outsourcing market. 2. The result is that you can depend on us to deliver safe and effective medicines. | |||||||||||
| 3 | Expanded text ad | https://scapharma.com/ | SCA Pharma | 503B Outsourcing Facility | Pharmaceutical Quality System | — | 19 | 1,702 | 1.12% | $0.45 | $ 8.54 |
| Descriptions: 1. Providing critical medicines patients can depend on and clinical practitioners can trust. 2. You can count on SCA Pharma products to deliver the quality and consistency you require. | |||||||||||
| 4 | Expanded text ad | https://scapharma.com/ | SCA Pharma | Leading 503B Organization | 503B Outsourcing Facility | — | 43 | 3,349 | 1.28% | $0.41 | $ 17.42 |
| Descriptions: 1. Exceptional people. Rigorous product testing. State of the art facilities. 2. SCA Pharma provides the highest quality sterile admixtures and pre-filled syringes. | |||||||||||
| Totals: | 1,046 | 26,414 | 3.96% | $0.34 | $356.04 | ||||||