Welcome to Sinclairity
Content is King. If you can deliver it.
Expertise and innovation can differentiate you from competitors, so leveraging them by developing content around your thought leaders is key. Here are some tips for getting your content development program off to a good start.
Time for some #ClientBragging – Creating IT Futures
Here at Sinclair & Co., we tend to develop long-term, close-working relationships with our clients. Naturally, we want to brag on them when they reach new milestones. So meet today’s focus of #ClientBragging – Creating IT Futures.
Staying Focused on the Big Picture (Hint, Brand is Always the Big Picture…)
Recently, my family and I visited a casual restaurant for dinner — the kind of place where you order at a counter, they bring your food and they bus the tables. We arrived at 7:45 p.m. on a Sunday night, and it was immediately obvious that we had just missed the...
Marketing Planning in 2016: Trends and recommendations you can actually apply to your b-t-b company
In the past few weeks, I’ve been seeing lots of blog posts, articles and social media posts about marketing trends for 2016. Everyone is trying to predict the next big thing. The thing is, there isn’t really one big thing. And most of what I’ve seen has been either...
Email in 2016
Internet Summit was earlier this month in Raleigh. It’s a digital marketing conference I’ve attended for the past three years. The two day conference has a few keynote speakers and a ton of break out sessions covering marketing, UX & design, search, content,...
The trade show scene – quantity vs. quality
I recently returned from an industry trade show, The American Association of Pharmaceutical Scientists (AAPS). I’ve been to this show many times in the past 15 years, supporting various clients and meeting up with editors, media reps and new contacts. The show hasn’t...
Spray Mount. Remember this stuff?
If you work in an agency and have not had an encounter with Spray Mount, you aren’t doing it right. I’m sure there are those of you who still use this stuff often, but I’ve managed to get mine down to once or twice a year. Who still has a “box” sitting around to use...
Twitter Tips
Twitter celebrated its eighth birthday last month and new people and businesses are still joining every day. According to Twitter, there are 288 million monthly active users sending around 500 million tweets each day. How exactly is your business going to stand out in...
I’m Sorry
I’m sorry So sorry Please accept my apology More than 50 years after pop singer Brenda Lee warbled her deep lament for hurting someone’s feelings, public apologies are more abundant than ever before. Indeed, so many apologies now hurl forth daily from politicians,...
Flashback Friday: Old-school ad
Back in the day, we didn’t send in ad materials via email, and we certainly couldn’t tweak the headline or correct a typo ten minutes before sending it in. This is a photo of an ad proof from 1998. Magellan Laboratories was the client (now a part of Catalent). And...