I’m Sorry

I’m sorry So sorry Please accept my apology More than 50 years after pop singer Brenda Lee warbled her deep lament for hurting someone’s feelings, public apologies are more abundant than ever before. Indeed, so many apologies now hurl forth daily from politicians,...

Being social with social media

Here’s a great example of how a BtB company can use social media, not just to communicate their key messages, or put their press releases out, but to actually be social. Recently at AAPS in Chicago (reference earlier post), Metrics personnel were manning their booth...