Welcome to Sinclairity
Meet Rachel Tabakin
Rachel Tabakin recently joined the Sinclair & Co. team as office manager. In her new role, Rachel uses her experience to support account managers with research and special projects for the agency’s clients. She provides operational support for bookkeeping,...
Struggling to Remain Relevant
The other day, I visited a small electronics store. It’s part of a national chain that one major newspaper recently described as “struggling to remain relevant.” I’m shopping for a portable DVD player. The store had four models on display behind the cash register....
Google Trends and Current Events
I couldn't resist sharing this Google Trends line graph for one of this week's big news stories. Any guesses what the search term is? (The answer in the comments.)
In the Spirit of Transparency
Transparency is one of those words that has a lot of different meanings to a lot of different people. It’s been showing up in unexpected places this year. Its use at a panel discussion on social media last week caught my attention. In a response to a question about...
Crisis Communications 101
Former N.C. First Lady Mary Easley’s brief employment at N.C State University recently resulted in four involuntary departures – hers, the chancellor’s, the provost’s and the chairman of the board of trustees. Read more about the details about this story. While the...
Howdy! Come on in.
Maybe it's the same thing that causes us to change our hairstyle or buy a new pair of shoes, but every-so-often we decide to update the home page of our Sinclair & Co. Web site. We have kicked off a project to do just that, and can't wait to share it with you in...
Logo Brilliance
What makes a logo not just great, but iconic? Charlie Johnson at Graphic Design Blog shares 25 examples that will either make you go, “HMMMMM” or “Wow, I wish I’d thought of that.” Check it out. And get back to me if you knew there was an arrow in the FedEx...
It’s the relationship, stupid.
How are successful brands surviving—even thriving—in this recession? It seems one secret weapon is a change in mindset. Instead of making consumers loyal to the brand, make the brand loyal to the consumer. But here, Joel Rubinson, chief research officer of the...
Send me your resume…
Like a lot of companies, Sinclair & Co. has received a lot of resumes lately. Many are from new grads, some are from folks trying to break into the industry, still others are from people who have found themselves without a job but with lots of pertinent...
A message amid the wrappings
While cleaning up the detritus of the holidays—scraps of wrapping paper and packing lists—I discovered this card in the bottom of a J. Crew shipping box. I was immediately struck by the simplicity of the message and wished I’d come up with something half as eloquent...