Welcome to Sinclairity
When is a giveaway not just a giveaway?
If you’ve ever been to a tradeshow, you know that swag is all over the place. Bags, pens, notepads, stuffed animals, games, and trinkets of all kinds. Sometimes it seems like you’re at a carnival with all the little things you can pick up here and there. At a recent...
Being social with social media
Here’s a great example of how a BtB company can use social media, not just to communicate their key messages, or put their press releases out, but to actually be social. Recently at AAPS in Chicago (reference earlier post), Metrics personnel were manning their booth...
AAPS – 10 years running
I’ve been attending the AAPS (American Association of Pharmaceutical Scientists) Annual Meeting and Exposition yearly with one or more clients for over ten years. This year in Chicago we had three clients at the meeting. The commonalities: They’re all there to get...
A cautionary tale
Maintaining a blog and keeping focused on it is hard. You may have heard one of us say this to you because we know it first hand. If you look at the date of this blog post and the previous blog post, you’ll see that somewhere along the way, we lost some of our...
Yet another reason to love Crate and Barrel
I received the news of Crate and Barrel's plans to move to an expanded store from nearby Crabtree to Southpoint with mixed feelings. While I was excited to hear they were bringing their amazing furniture lines into our area, it's not exactly in my neighborhood...
Venture Forth
I’ve been spending a lot of time at venture conferences this year. And while my stated goal of attending was to meet potential clients, I’ve actually come away with more insights than business cards. If you’ve never attended a venture conference, it’s sort of a huge...
Dress for Success
As a group of professional women that are passionate about our careers and the creative contributions we make to our clients, the Sinclair & Co. team has decided to share our valuable experience and resources with other women in hopes of assisting many to...
Congrats, Emily!
Today Emily received the Triangle Business Journal's 40 Under 40 Leadership Award. She shared the stage with a prestigious group of local professionals, including Luke Roush of TransEnterix. Check out this year's recipients on the TBJ's website and read our...
Save Ferris
A recent lunch discussion among the Sinclair & Co. crew led to the observation that social networking has not been used much in recent mainstream movies. Considering the role it plays in our day-to-day communications, it seems like Hollywood has some catching up...
Client Spotlight: Metrics
Back in the day, we had this great client named Metrics. They were easy-going and fun to work with, with a unique personality that set them apart from other pharmaceutical companies. But they were also smart, driven and had a great business plan to build an analytical...