Welcome to Sinclairity
Every email is an opportunity.
I spend a good deal of time managing email campaigns, especially thinking about how recipients will respond to what is being sent. The HTML email templates we’ve designed for our clients give outbound emails a strong brand identity and visually pleasing way to...
Operators are not standing by
If you haven’t purchased your Barack Obama commemorative plate, the latest Time-Life Classic Soft Rock collection (Air Supply, anyone?), or you’re just a sucker for that smooth-talking Billy Mays, have I got a store for you: Or, do your part to save the planet (and $1...
In Good Company
Unlike a lot of agencies, at Sinclair & Co., we’re not big on awards. Sure they’re nice to receive. They give you a great excuse to do a press release. They permit you to call your work “award-winning” and keep a straight face. And the fact is, we have collected a...
Trade Shows – tips for surviving the marathon that is the show floor.
Several of Sinclair & Co.’s clients attend trade shows during the year. We often go along and provide support so that the show attendees can do their jobs – selling and networking on behalf of their company. While the shows are important, employees who work their...
Happy Holidays From All of Us
“Do we have a fax machine?”
Back in the day, while working as a reporter at the Winston-Salem Journal, I interviewed by phone an expert who kept referring to an official document he had in his possession. I asked for a copy, which he willingly agreed to share. “Great,” I said. “I’ll be right...
It is that time of year again; the annual office holiday party!
Having just recently attended a holiday office party myself, I know first-hand what to expect at the, “It’s a bad economy but lets have an office party anyway” holiday parties. A small note of caution, prepare your self for the sad moods, and poorly timed company...
Holiday Gift-Giving Catalogs
Anyone need a last-minute gift idea? Well, do I have the catalog for you. I’m not sure which one it is, but I know I have it. In my living room is a paper grocery bag filled TO THE TOP with holiday shopping catalogs. Everything you can think of from toys to tools to...
‘Tis the season
We‘ve decked the halls at Sinclair & Co. Of course, there are no swags of pine boughs or red velvet bows for this crew. Around here, nothing says “It’s time to log onto Amazon, hide presents in your office, and plan those pre-work trips to Target” like this...
Relive the fun
The party’s over. But the celebration continues. We’re still buzzing about our recent soirée and are so happy so many of you could join us. It’s hard to believe 20 years have passed. But then I remember being one of the first agencies to go “digital,” with a MacIntosh...