Logo Brilliance

What makes a logo not just great, but iconic? Charlie Johnson at Graphic Design Blog shares 25 examples that will either make you go, “HMMMMM” or “Wow, I wish I’d thought of that.” Check it out. And get back to me if you knew there was an arrow in the FedEx...

It’s the relationship, stupid.

How are successful brands surviving—even thriving—in this recession? It seems one secret weapon is a change in mindset. Instead of making consumers loyal to the brand, make the brand loyal to the consumer. But here, Joel Rubinson, chief research officer of the...