by Karen Sinclair | May 14, 2009 | Marketing
What makes a logo not just great, but iconic? Charlie Johnson at Graphic Design Blog shares 25 examples that will either make you go, “HMMMMM” or “Wow, I wish I’d thought of that.” Check it out. And get back to me if you knew there was an arrow in the FedEx...
by Karen Sinclair | May 12, 2009 | Marketing
How are successful brands surviving—even thriving—in this recession? It seems one secret weapon is a change in mindset. Instead of making consumers loyal to the brand, make the brand loyal to the consumer. But here, Joel Rubinson, chief research officer of the...
by EmilyAlmasy | May 6, 2009 | Inside Sinclair & Co, Life & Business Lessons
Like a lot of companies, Sinclair & Co. has received a lot of resumes lately. Many are from new grads, some are from folks trying to break into the industry, still others are from people who have found themselves without a job but with lots of pertinent...
Recent Comments