As part of our #30YearsThursday series, we’ve shared a number of projects with you involving several clients. But today we pause and take time to acknowledge a client we’ve supported for a very long time: Metrics Contract Services.
Way back in 2000, a spot came available in our roster for a pharmaceutical development company. We had experience in the space and wanted to leverage what we’d learned for another company.
When we started working with Metrics, the company had 40 employees and was located in a strip mall in Greenville, North Carolina. They were looking to grow, and believed they’d found a niche that would allow them to do that, especially given the growing presence of pharmaceutical companies in the region.
Building on the reputation of owner and founder Phil Hodges, Sinclair & Co. supported the growth of Metrics with solid branding and a full range of integrated marketing communication tactics. During the next 15 years, we designed and produced trade show booths, brochures, websites, sales materials, press releases and a whole slew of swag.
And Metrics grew. And grew.
They built a new building. Then they built another one. They surpassed the 350-employee mark. They expanded their facilities, capabilities and services and emerged as a full-fledged contract pharmaceutical development and manufacturing organization.
In 2016, Metrics was acquired by Mayne Pharma, an Australian company that was looking to expand into the United States. Metrics was well established and fit into their portfolio perfectly. Sinclair & Co. was asked to conduct primary research with top clients to determine how to move forward with the company name and brand. After conducting the research and giving it careful analysis, we recommended that Metrics become Metrics Contract Services, and the sun rose on a new day, with a new brand.
We created this video to unveil the new brand to the pharmaceutical industry, launched a new website and updated all of the Metrics collateral.
Sinclair & Co. is proud of our long, productive collaboration with Metrics Contract Services. Here’s to another 19 years!