Welcome to Sinclairity
So I don’t have to
I have been a lifelong fan of the Scrubbing Bubbles®. You know the guys, the helmeted bubbles with the bristle legs who march in formation eliminating your bathtub grime, who do the work so you don’t have to! What an awesome identity and campaign that has endured for...
Crisis communications when there’s a storm on the horizon.
I was so impressed last weekend with the crisis communications executed by Governor Bobby Jindal of Louisiana. After watching him speak for just five minutes, even I knew what his key messages were. Today I have been working with our client TriSure to share some...
It’s all about positioning
As someone who spent her formative childhood years growing up in Orlando in Mickey Mouse’s shadow, I simply ADORE Disney World. I love every cheesy, magical and aggravating thing about the place and try to visit at least once a year. My parents and I just went with...
FYI – I answer emails
I recently received an email marketing message from a local Public Relations professional. In this message, she touts her public relations expertise and says she’ll be sending out a series of short messages with a “PR Secret” once a day for the next four days. Her...
Don’t be that guy.
As Shelley mentioned, we’ve conducted networking training for some clients, helping them adopt more effective strategies for making connections at conferences and tradeshows. Over the years, I’ve heard clients say, “Oh, we went to that show and we never got any...
I can hear you now.
Recently we held a training day for a client where we focused on media relations and public speaking. I did not participate in the training that day, but was able to listen in from my desk. In the training materials that Emily and Karen Stinneford prepared, they...
With a view of Harris Teeter
We're about to end our third month in the new office, and I think we're pretty settled in. We had some guests in from out-of-town this week, so we were properly inspired to unpack those last two boxes and organize the storage closet. Like all of our workspaces, my...
Premium Media Placement?
One of the televisions at the gym Monday night was set on ABC World News. At the top of the broadcast, the anchor announced that tonight's was a special edition of the program, brought to us by one sponsor to limit commercial interruption. The lead story was about a...
What We Learned in the Move, Part 2
As previously reported, our recent office move provided lots of learning opportunities for those of us at Sinclair & Co. Most were not opportunities we’d care to enjoy again. But we learned some happy lessons, too. We learned how nice many of our clients, vendors...
Avoiding the Wrong Type of Attention
I was absolutely crestfallen when I visited one of my favorite food Web sites, TasteSpotting and found this notice. Until more information is released by the Web site’s owner we can only guess at the type of legal action they face. I miss their beautiful food...