by Karen Sinclair | Feb 25, 2009 | Marketing
While cleaning up the detritus of the holidays—scraps of wrapping paper and packing lists—I discovered this card in the bottom of a J. Crew shipping box. I was immediately struck by the simplicity of the message and wished I’d come up with something half as eloquent...
by Karen Sinclair | Jan 9, 2009 | Marketing
Unlike a lot of agencies, at Sinclair & Co., we’re not big on awards. Sure they’re nice to receive. They give you a great excuse to do a press release. They permit you to call your work “award-winning” and keep a straight face. And the fact is, we have collected a...
by EmilyAlmasy | Jan 5, 2009 | Life & Business Lessons, Marketing
Several of Sinclair & Co.’s clients attend trade shows during the year. We often go along and provide support so that the show attendees can do their jobs – selling and networking on behalf of their company. While the shows are important, employees who work their...
by SinclairCo | Sep 23, 2008 | Marketing
I have been a lifelong fan of the Scrubbing Bubbles®. You know the guys, the helmeted bubbles with the bristle legs who march in formation eliminating your bathtub grime, who do the work so you don’t have to! What an awesome identity and campaign that has endured for...
by SinclairCo | Jul 10, 2008 | Marketing
One of the televisions at the gym Monday night was set on ABC World News. At the top of the broadcast, the anchor announced that tonight’s was a special edition of the program, brought to us by one sponsor to limit commercial interruption. The lead story was...
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