by SinclairCo | Nov 21, 2012 | Holidays, Interactive Services, Marketing
One day last week I (not so) shamefully used “pinteresting” in a sentence — at work. And it wasn’t over lunch, chatting about my free time. I’ve recently set up a few agency Pinterest boards to showcase our work. It could be a good idea for your company, too. If...
by EmilyAlmasy | Nov 12, 2012 | Inside Sinclair & Co, Marketing
If you’ve ever been to a tradeshow, you know that swag is all over the place. Bags, pens, notepads, stuffed animals, games, and trinkets of all kinds. Sometimes it seems like you’re at a carnival with all the little things you can pick up here and there. At a recent...
by SinclairCo | Nov 1, 2012 | Inside Sinclair & Co, Interactive Services, Life & Business Lessons, Marketing
Maintaining a blog and keeping focused on it is hard. You may have heard one of us say this to you because we know it first hand. If you look at the date of this blog post and the previous blog post, you’ll see that somewhere along the way, we lost some of our...
by EmilyAlmasy | Feb 23, 2010 | Inside Sinclair & Co, Marketing
Back in the day, we had this great client named Metrics. They were easy-going and fun to work with, with a unique personality that set them apart from other pharmaceutical companies. But they were also smart, driven and had a great business plan to build an analytical...
by Karen Sinclair | May 14, 2009 | Marketing
What makes a logo not just great, but iconic? Charlie Johnson at Graphic Design Blog shares 25 examples that will either make you go, “HMMMMM” or “Wow, I wish I’d thought of that.” Check it out. And get back to me if you knew there was an arrow in the FedEx...
by Karen Sinclair | May 12, 2009 | Marketing
How are successful brands surviving—even thriving—in this recession? It seems one secret weapon is a change in mindset. Instead of making consumers loyal to the brand, make the brand loyal to the consumer. But here, Joel Rubinson, chief research officer of the...
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