by EmilyAlmasy | Nov 12, 2012 | Inside Sinclair & Co, Marketing
If you’ve ever been to a tradeshow, you know that swag is all over the place. Bags, pens, notepads, stuffed animals, games, and trinkets of all kinds. Sometimes it seems like you’re at a carnival with all the little things you can pick up here and there. At a recent...
by EmilyAlmasy | Nov 8, 2012 | Life & Business Lessons
Here’s a great example of how a BtB company can use social media, not just to communicate their key messages, or put their press releases out, but to actually be social. Recently at AAPS in Chicago (reference earlier post), Metrics personnel were manning their booth...
by EmilyAlmasy | Nov 5, 2012 | Inside Sinclair & Co, Life & Business Lessons
I’ve been attending the AAPS (American Association of Pharmaceutical Scientists) Annual Meeting and Exposition yearly with one or more clients for over ten years. This year in Chicago we had three clients at the meeting. The commonalities: They’re all there to get...
by Karen Sinclair | Aug 8, 2008 | Life & Business Lessons, PR 101
As Shelley mentioned, we’ve conducted networking training for some clients, helping them adopt more effective strategies for making connections at conferences and tradeshows. Over the years, I’ve heard clients say, “Oh, we went to that show and we never got any...
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