by EmilyAlmasy | Mar 20, 2015 | Inside Sinclair & Co
Back in the day, we didn’t send in ad materials via email, and we certainly couldn’t tweak the headline or correct a typo ten minutes before sending it in. This is a photo of an ad proof from 1998. Magellan Laboratories was the client (now a part of Catalent). And...
by EmilyAlmasy | Mar 16, 2015 | Inside Sinclair & Co
Welcome back to Sinclairity! We’re glad to have you stop by. Since we’ve been out of the blogging game for a little while, we thought we’d say hello again. A couple of years back, we launched Sinclairity to offer our unique perspectives on marketing, branding and the...
by EmilyAlmasy | Nov 12, 2012 | Inside Sinclair & Co, Marketing
If you’ve ever been to a tradeshow, you know that swag is all over the place. Bags, pens, notepads, stuffed animals, games, and trinkets of all kinds. Sometimes it seems like you’re at a carnival with all the little things you can pick up here and there. At a recent...
by EmilyAlmasy | Nov 8, 2012 | Life & Business Lessons
Here’s a great example of how a BtB company can use social media, not just to communicate their key messages, or put their press releases out, but to actually be social. Recently at AAPS in Chicago (reference earlier post), Metrics personnel were manning their booth...
by EmilyAlmasy | Nov 5, 2012 | Inside Sinclair & Co, Life & Business Lessons
I’ve been attending the AAPS (American Association of Pharmaceutical Scientists) Annual Meeting and Exposition yearly with one or more clients for over ten years. This year in Chicago we had three clients at the meeting. The commonalities: They’re all there to get...
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